The days when social media success was measured purely in likes and shares are long gone – that’s so 2012. To stay with the times, nonprofits need to foster genuine connections that inspire real community involvement. But how can you create meaningful digital engagement that actually moves the needle?

When running a business, adding more to your plate can sound daunting. But real community engagement goes beyond just writing checks or showing up at the occasional chamber of commerce meeting. We’re talking about meaningful involvement – the kind where you become a familiar face at local events and people know your name, not just your business card.